Analysing the Present Situation and Refining Strategy

The audience for this Chapter ranges from the CEO to the technical specialist (in-house or consultant), i.e. stakeholders who will be major players in the change methodology and are identified by their role in the change process. This Chapter is placing much emphasis on various types of preliminary analysis deemed necessary to support enterprise change processes. Many of these processes are strategic in nature and thus there is a need for ’strategic input’ on behalf of management with leadership abilities (refer to Chapter 5). Often, the various strategic alternatives need to be analysed to establish which one is realistically attainable organisationally, technically and financially. The analytic processes described herein are not a replacement for strategy making but are indispensable for supporting strategy making, so as to ensure that the developed strategy is feasible.