The Process of Identity Building In Second Life

Second Life is a 3D virtual world that had considerable echo in the world particularly among large companies that consider it as a pioneer for marketing research. The enigma of resident identity in Second Life must be raised in order to propose a research framework that can offer some answers to questions about the relationship between real and virtual, or even between real identity and virtual identity.This study explores the identity construction in the persistent world Second Life. The results of this study tend to define the process of building a virtual identity in Second Life and the factors associated with it. This research is supported on a qualitative study of 40 interviews conducted in immersion in the virtual world Second Life.

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