Real-time integrated data mapping device and method for product coordinates tracking data in image content of multi-users

Disclosed are a real-time integrated data mapping device and a method for product coordinates tracking data in an image content of multi-users. The device configures: a web interface providing module for providing, to a user terminal, a web interface for tracking a product in an image content; a product coordinates tracking request receiving module for receiving, from a user terminal, a request for product coordinates tracking with respect to a product designated by a user from among products displayed in an image content which is playedback on the web interface provided by the web interface providing module; a product coordinates automatic tracking module for providing, to the user terminal, automatic tracking coordinates in real-time by performing automatic tracking for the product coordinates tracking requested by the product coordinates tracking request receiving module; a final product coordinates generation module for receiving, from the user terminal, correction coordinates corrected by a touch input of the user with respect to the automatic tracking coordinates on the web interface of the user terminal, and applying, to the automatic tracking coordinates, the received correction coordinates to generate final product coordinates.