Predicting the tendency of topic discussion on the online social networks using a dynamic probability model

Topic discussion is a significant phenomenon on the online social network, which would attract the rising attention in the near future. In this paper, we predict the tendency of topic discussion on the online social networks using a dynamic probability model. We analyze the process of topic discussion, and give the formulation of it. Three main factors (individual interest, group behavior, and time lapse) are analyzed and quantized, based on which, we propose a dynamic probability model to predict the user's behavior, i.e. attending the topic discussion or not, and then obtain the number of the attending users. Most of the parameters of the model can be calculated by ML estimate methods, and the rest 3 parameters are set by human experience. Experiment shows that our model could predict the tendency of topic discussion accurately. Also, we simulate different sets of the three experience parameters and study the selection of suitable experience parameters.

[1]  Stanley Wasserman,et al.  Social Network Analysis: Methods and Applications , 1994, Structural analysis in the social sciences.

[2]  Yamir Moreno,et al.  Dynamics of rumor spreading in complex networks. , 2003, Physical review. E, Statistical, nonlinear, and soft matter physics.

[3]  Albert-László Barabási,et al.  Internet: Diameter of the World-Wide Web , 1999, Nature.

[4]  Alessandro Vespignani,et al.  Epidemic spreading in scale-free networks. , 2000, Physical review letters.

[5]  Gilad Mishne,et al.  Leave a Reply: An Analysis of Weblog Comments , 2006 .

[6]  Krishna P. Gummadi,et al.  Measurement and analysis of online social networks , 2007, IMC '07.

[7]  Mohsen Jamali,et al.  Different Aspects of Social Network Analysis , 2006, 2006 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2006 Main Conference Proceedings)(WI'06).

[8]  N. Ling The Mathematical Theory of Infectious Diseases and its applications , 1978 .

[9]  Jasmine Novak,et al.  Geographic routing in social networks , 2005, Proc. Natl. Acad. Sci. USA.

[10]  Jon M. Kleinberg,et al.  Group formation in large social networks: membership, growth, and evolution , 2006, KDD '06.

[11]  K. S. Esmaili,et al.  Comparing Performance of Recommendation Techniques in the Blogsphere , 2006 .

[12]  John Scott Social Network Analysis , 1988 .

[13]  Daniel A. Keim,et al.  On Knowledge Discovery and Data Mining , 1997 .

[14]  D. Zanette Dynamics of rumor propagation on small-world networks. , 2001, Physical review. E, Statistical, nonlinear, and soft matter physics.

[15]  Alexander Grey,et al.  The Mathematical Theory of Infectious Diseases and Its Applications , 1977 .

[16]  D. Kendall,et al.  Epidemics and Rumours , 1964, Nature.

[17]  A. F. Pacheco,et al.  Epidemic incidence in correlated complex networks. , 2003, Physical review. E, Statistical, nonlinear, and soft matter physics.

[18]  V. Latora,et al.  Complex networks: Structure and dynamics , 2006 .