Survey Musik und Medien 2012: Audio Media Usage in Germany - Audio Sources - Audio Sources used in 2012 - Digital Mobilists

Where did everyday music come from in 2012? Audio Sources describe those distribution channels by means of which music is purchased, archived and made accessible. This includes physical recordings (CD, LP, MC etc.), electronic services in terms of downloading and streaming of digital music (iTunes, last.fm, Spotify etc.) as well as traditional radio reception and last but not least musical content on websites or digital storage media. Typically born between 1979 and 1998, the Digital Mobilists constitute the youngest user type and comprise 16,1 % of the German Population. They access free video streaming services most frequently in comparison of all repertoires. Their preferred music playing devices are smartphones or mobile players as well as laptops and desktop PCs. Rarely used are analog radio devices, boomboxes, car radios and hifi components or compact systems. Finally, the Digital Mobilists listen to their music predominantly via earphones, headsets and internal speakers.