What separates the winners from the losers in new food product development

The low rate of innovation and high rate of failure of new food products is a cause for concern. Whilst a wide range of product development process factors are known to influence product success and failure, these predictors are based almost exclusively upon investigations into `industrial' rather than food products. In this paper, an analysis of existing models of product development is carried out, a recently developed model for reduced fat food product development is described and implications for best practice in food product development discussed. Market and consumer knowledge and retailer involvement are key success factors in food product development. (C) 2003 Elsevier Science Ltd. All rights reserved.

[1]  W. Jongen,et al.  Innovation of food production systems : product quality and consumer acceptance , 1998 .

[2]  Steven D. Eppinger,et al.  A Model-Based Framework to Overlap Product Development Activities , 1997 .

[3]  M. D. Earle,et al.  Innovation in the food industry , 1997 .

[4]  William H. Redmond,et al.  An ecological perspective on new product failure: The effects of competitive overcrowding , 1995 .

[5]  D. Marshall,et al.  Developing new products for the consumer. , 1995 .

[6]  Mark E. Parry,et al.  What separates Japanese new product winners from losers , 1996 .

[7]  M. D. Earle.  Changes in the food product development process , 1997 .

[8]  Kai Kristensen,et al.  Success and failure of product development in the Danish food sector , 1998 .

[9]  Israel Saguy,et al.  Integrating the consumer into new product development , 1999 .

[10]  H. Macfie,et al.  Food Choice, Acceptance and Consumption , 1996 .

[11]  T. J. Allen,et al.  The process of innovation in five industries in Europe and Japan , 1976, IEEE Transactions on Engineering Management.

[12]  J.C.M. van Trijp,et al.  Consumer-oriented new product development: principles and practice , 1998 .

[13]  David Marshall,et al.  Food Choice and the Consumer , 1995 .

[14]  Robert E. Davis.  The Role of Market Research in the Development of New Consumer Products , 1993 .

[15]  R. Cooper,et al.  Winning Businesses in Product Development: The Critical Success Factors , 1996 .

[16]  Matthijs Dekker,et al.  Quality function deployment in the food industry: a review , 2000 .

[17]  Roger J. Calantone,et al.  A discriminant model for identifying scenarios of industrial new product failure , 1979 .

[18]  Gordon W. Fuller,et al.  New Food Product Development: From Concept to Marketplace, Second Edition , 2004 .

[19]  Christer Karlsson,et al.  Perspective: Changing product devleopment strategy—A managerial challenge , 1997 .

[20]  Barbara J. Stewart-Knox,et al.  A model for reduced fat food product development success , 2003 .

[21]  Rachel Cooper.  Product juggernauts: how companies mobilize to generate a stream of market winners by Jean-Philippe Deschamps and P. R. Nayak, Boston, Mass: Harvard Business School Press for Arthur D. Little Inc. $29.95, ISBN 0 87584 341 7. , 1996 .

[22]  Thomas J. Hoban,et al.  Improving the success of new product development , 1998 .

[23]  M. Rudolph,et al.  The food product development process , 1995 .

[24]  John B. Lord,et al.  Developing New Food Products for a Changing Marketplace , 1999 .

[25]  John B. Lord.  New Product Failure and Success , 2000 .

[26]  Howard R. Moskowitz,et al.  Food Concepts and Products: Just-In-Time Development , 1998 .

[27]  W. Souder,et al.  New product development success factors in American and British firms , 1999 .

[28]  Charles H. Fine,et al.  Time Versus Market Orientation in Product Concept Development: Empirically-Based Theory Generation , 1997 .

[29]  Robert E. Davis,et al.  From experience: The role of market research in the development of new consumer products , 1993 .

[30]  M. O. Ilori,et al.  Management of new product development in selected food companies in Nigeria , 2000 .

[31]  R. Cooper,et al.  New Products: What Separates Winners from Losers? , 1987 .

[32]  Paul Ainsworth,et al.  New food product development: strategies for success? , 2001 .

[33]  David N. Ford,et al.  Dynamic modeling of product development processes , 1998 .

[34]  Matthew T.G. Meulenberg,et al.  Marketing and consumer behaviour with respect to foods , 1996 .

[35]  E. Hippel.  Successful Industrial Products from Customer Ideas , 1978 .

[36]  M. Dekker,et al.  Product development in the food industry , 1998 .

[37]  F. Katz.  How major core competencies affect development of hot new products , 1998 .

[38]  Alden S. Bean,et al.  Meet Your Competition: Results from the 1994 IRI/CIMS Annual R&D Survey , 1996 .

[39]  E. Hippel.  Has a Customer Already Developed Your Next Product , 1978 .

[40]  David Wilemon,et al.  What First-to-Market Companies Do Differently , 1999 .

[41]  Robert G. Cooper,et al.  Winning at new products : accelerating the process from idea to launch , 2001 .

[42]  Roy Rothwell,et al.  The `Hungarian sappho': some comments and comparisons , 1974 .

[43]  R. Cooper,et al.  0 0 0 0 An Investigation into the New Product Process : Steps , Deficiencies , and Impact , 1986 .

[44]  Tariq S. Durrani,et al.  Managing the product development process. Part II: case studies , 1997 .