"The speaking celt": augmented reality avatars guide through a museum -- case study

"The Speaking Celt" app is an Augmented Reality companion app for museum visitors to the Keltenmuseum Hallein (Museum of Celtic Heritage) in Hallein, Pflegerplatz 5, Salzburg, Austria. Three Avatars guide the visitors through the museum. The app has been developed using Wikitude's Augmented Reality SDK (Image Recognition and 2D Tracking technology). In this case-study, I would like to talk about the user acceptance of this form of story-telling.