Insights into Collaborative Platforms for Social Media Use Cases

The first social network has been created 30 years ago and allowed users to create a profile, add friends or use chat rooms. In time social media evolved to social platforms like Facebook, Twitter or Instagram, which in fact are a huge mine of information for brands, vendors or even companies. Thus, marketing and recruiting processes are parts of today’s social media. By analyzing and understanding consumers’ activity on social media, companies have a powerful tool available for use. They can develop their advertising campaign or as close as possible to the needs of users or target most relevant applicants’ profiles for recruiting purposes. In this context, we bring an innovative platform that integrates Digital Interaction Intelligence (DII) for data processing based on intelligent techniques and Digital Interaction Data (DID) for data aggregation, persistence and user interaction. Building such a platform required to study, compare and select the adequate collaborative platform for our goals, having in mind a scalable design for further developments in other use cases.