Application of Online Marketing Methods and SEO Technologies for Web Resources Analysis within the Region

This article presents the content analysis methods for information Web resources within a particular region. The model describes content analysis for processing Web resources in online marketing and simplifies the content automation management technology. The main problems of semantic and syntactic content analysis and functional services for textual content management are analysed. The rapid growth of Internet and e-business facilitates the publication and moderation of articles, which offers an intelligent system of marketing decisions to distribute content from a specific region to a particular target audience. The article describes developing information technology for processing Web resources of e-commerce based on online marketing and SEO methods. A new approach to the e-business processes application and implementation to such intelligent systems building is formulated. Processing content and information resource methods based on SEO technology and online marketing are described. Software for content and information resource processing is developed.

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