Safety Evaluation of Alternative Audible Lane Departure Warning Treatments in Reducing Traffic Crashes: An Empirical Bayes Observational Before–After Study

Roadway departure crashes are a major contributor to traffic fatalities and injury. Rumble strips have been shown to be an effective countermeasure in reducing roadway departure crashes. However, some roadway situations, for instance, inadequate shoulder width or roadway surface depth, have limited the application of conventional milled or rolled in rumble strips. Alternative audible lane departure warning systems, including profile (audible) pavement markings and preformed rumble bars, are increasingly used to overcome the limitations that exist with the milled rumble strips. So far, the safety effectiveness of these alternative audible lane departure warning systems has not been extensively assessed. The main purpose of this paper is to examine the safety effect of installing profile pavement markings and preformed rumble bars. Specifically, this study developed crash modification factors for these treatments that quantify the effectiveness in reducing single-vehicle-run-off-road (SVROR) and opposite-direction (OD) crashes. Traffic, roadway, and crash data at the treated sites on 189 miles of rural two-lane highways in Texas were analyzed using an empirical Bayes (EB) before–after analysis method. Safety performance functions from the Highway Safety Manual and Texas Highway Safety Design Workbook were used in the EB analysis. The results revealed a 21.3% reduction in all SVROR and OD crashes, and 32.5% to 39.9% reduction in fatal and injury SVROR and OD crashes after installing profile pavement marking and preformed rumble bars.