Zero Time™: A Conceptual Architecture for 21 st Century Enterprises

The digital economy has changed the ground rules; now the norm is change and winning is achieved through speed. We used to think that satisfying customers meant simply providing the best product or service at the best price. But the game has changed. Computing and communication technologies continue to shrink time and space. The new generation of customers has come to expect instant gratification. And unless companies respond with product, price and speed, customers are not satisfied.