The Fashion Cycle and Theories of Fashion

As a fact in the world of fashion, trends are manifested nearly two years before they actually reach the global markets. It all starts with fashion forecasting agencies, with their intensive analysis of everything starting from political events, musical hits, economic changes and even technological breakthroughs; they can predict the trends that will later on be walking down the catwalk. They identify what color palettes, fabrics and silhouettes that will be utilized for the next season. This gives a collection’s direction for private label designers and commercial companies alongside with some private research to maintain their originality. However, the changes every season follow the direction of the fashion cycle. As the new styles are introduced to the public they go through different phases that will be discussed. Furthermore, demographics play an important role in setting the trends. This study will explain the Fashion cycle and its stages, the role of demographics in setting certain trends and where the classic and fad fit into the Fashion cycle in this competitive industry