Game On: Energize Your Business with Social Media Games

Foreword. Introduction. I Understanding Social Games. 1 How to Play This Book. 2 Games Have Changed the Business Playfield. 3 Developing Social Media Games. 4 Customers as Players. 5 Fungineering. 6 Turning Work into Fun. II Designing Social Games. 7 Anatomy of a Social Game. 8 Understanding Social Game Business Models. 9 Using Storytelling to Understand Your Design Objectives. 10 Creating Compelling Game Systems. 11 Designing Game Interfaces. 12 Designing for Virtual Goods. 13 Coda. III Glossary, Resources, and More. A Glossary. B Resource Guide. C Book References. Index.