Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories
暂无分享,去创建一个
[1] Chris Pullig,et al. Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image , 2002 .
[2] Glenn B. Voss,et al. The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions , 2002 .
[3] R. Walters,et al. Consumer perceptions of refund depth and competitive scope in price-matching guarantees: effects on store patronage , 2003 .
[4] Dubravko Radic,et al. Rating E-Tailers' Money-Back Guarantees , 2008 .
[5] Randall L. Schultz,et al. Product Returns on the Internet: A Case of Mixed Signals? , 2010 .
[6] Gilbert A. Churchill. A Paradigm for Developing Better Measures of Marketing Constructs , 1979 .
[7] Dhruv Grewal,et al. The influence of internet-retailing factors on price expectations , 2003 .
[8] L. Harris. Fraudulent consumer returns: exploiting retailers' return policies , 2010 .
[9] Clay M. Voorhees,et al. Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion , 2010 .
[10] A. d’Astous,et al. Effects of retailer post-purchase guarantee policies on consumer perceptions with the moderating influence of financial risk and product complexity , 2008 .
[11] J. J. Cronin,et al. Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments , 2000 .
[12] Kristopher J Preacher,et al. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models , 2008, Behavior research methods.
[13] Stacy L. Wood. Remote Purchase Environments: The Influence of Return Policy Leniency on Two-Stage Decision Processes , 2001 .
[14] Jens Hogreve,et al. Understanding Money-Back Guarantees: Cognitive, Affective, and Behavioral Outcomes , 2011 .
[15] David Zilberman,et al. Demonstrations and money-back guarantees: market mechanisms to reduce uncertainty , 2001 .
[16] Julie M. Hays,et al. Service guarantee strength: The key to service quality , 2006 .
[17] Stanley E. Griffis,et al. The customer consequences of returns in online retailing: An empirical analysis , 2012 .
[18] James C. Anderson,et al. STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .
[19] Gary A. Steiner,et al. A Model for Predictive Measurements of Advertising Effectiveness , 1961 .
[20] Elliot Rabinovich,et al. Managing Internet Product Returns: A Focus on Effective Service Operations , 2007, Decis. Sci..
[21] V. Zeithaml. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence: , 1988 .
[22] J. Petersen,et al. Are Product Returns a Necessary Evil? Antecedents and Consequences , 2009 .
[23] Eitan Gerstner,et al. Offering low price guarantees to improve customer retention , 2006 .
[24] David Zilberman,et al. Valuation and management of money-back guarantee options , 2002 .
[25] Chad W. Autry,et al. Liquidity implications of reverse logistics for retailers: A Markov chain approach , 2005 .
[26] Celina González Mieres,et al. Antecedents of the difference in perceived risk between store brands and national brands , 2006 .
[27] M. Laroche,et al. Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context , 1996 .
[28] I. Ajzen,et al. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research , 1977 .
[29] C. Fornell,et al. Evaluating structural equation models with unobservable variables and measurement error. , 1981 .
[30] R. Bagozzi,et al. On the evaluation of structural equation models , 1988 .
[31] Ted Roselius. Consumer Rankings of Risk Reduction Methods , 1971 .
[32] Kevin Lane Keller,et al. Brand Familiarity and Advertising Repetition Effects , 2003 .
[33] Sukki Yoon,et al. Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods , 2016 .
[34] Lisa D. Ordóñez,et al. Effect of effort and deadlines on consumer product returns , 2012 .
[35] M. Laroche,et al. How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns , 2014 .
[36] J. Swait,et al. Brands as Signals: A Cross-Country Validation Study: , 2006 .
[37] Karsten Hansen,et al. The Option Value of Returns: Theory and Empirical Evidence , 2009, Mark. Sci..
[38] R. J. Kent,et al. Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity , 1994 .
[39] John O. Summers,et al. Checking the Success of Manipulations in Marketing Experiments , 1986 .
[40] Scott M. Davis,et al. Money back guarantees in retailing: matching products to consumer tastes , 1995 .
[41] Scott B. MacKenzie,et al. Common method biases in behavioral research: a critical review of the literature and recommended remedies. , 2003, The Journal of applied psychology.
[42] Dilip Chhajed,et al. Production, Manufacturing and Logistics An integrated product returns model with logistics and marketing coordination , 2005 .
[43] S. Ramaswami,et al. Influence of Image and Familiarity on Consumer Response to Negative Word-of-Mouth Communication About Retail Entities , 2007 .
[44] Holly A. Syrdal,et al. The Effect of Return Policy Leniency on Consumer Purchase and Return Decisions: A Meta-analytic Review , 2016 .
[45] Rodney W. Thomas. When Student Samples Make Sense in Logistics Research , 2011 .
[46] Zhi Pei,et al. E-tailer׳s return policy, consumer׳s perception of return policy fairness and purchase intention , 2014 .
[47] Kenneth D. Bahn,et al. Information and its impact on consumers׳ reactions to restrictive return policies , 2014 .
[48] Rosellina Ferraro,et al. The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making , 2009 .
[49] Dhruv Grewal,et al. Optimal Returns Policy under Demand Uncertainty , 2010 .