Market Competitiveness Analysis of Nuclear Power Enterprise Based on SWOT and Diamond Theory

Since Japan's nuclear leakage accident, the basic policy of nuclear power is changed into promoting nuclear power steadily instead of developing nuclear power actively in primary, and speed is delayed. Therefore, it has great significance for development of China’s nuclear power to conduct a study on how to promote the competitiveness of nuclear power enterprise. The diamond theory and the analysis method of SWOT are applied to state the influence factors about competitiveness of nuclear power enterprise and make a comprehensive evaluation. According to these characteristics, some suggestions and measures are proposed to improve their competitiveness. It can lay a theoretical foundation for the steady development of nuclear power in China, which has some reference value.