Spatial Consistency and Contextual Cues for Incidental Learning in Browser Design

This paper introduces the Backward Highlighting technique for mitigating an identified flaw in directional column-faceted browsers like iTunes. Further, the technique significantly enhances the information that can be learned from the columns and encourages further interaction with facet items that were previously restricted from use. After giving a detailed overview of faceted browsing approaches, the Backward Highlighting technique is described along with possible implementations. Two of these possible implementations are compared to a control condition to statistically prove the value of Backward Highlighting. The analysis produces design recommendations for implementing the Backward Highlighting technique within faceted browsers that choose the directional column approach. The paper concludes with future work on how to further improve on the statistically proven advantages provided by the Backward Highlighting technique.