Continued Usage with Attachment on Mobile Devices Influencing Perceived Value and Perceived Enjoyment

The concept of attachment between users and Information Systems; specifically on mobile devices was examined in this study. Furthermore, the moderating effect of users` past experience also was investigated. The empirical study was done involving 240 university students; to investigate the participants` perceived value, perceived enjoyment, attachment and also continuous usage of mobile devices. Additionally, participants` past experience was also enquired to examine its moderating effects. The results show that attachment is mediating both perceived value and perceived enjoyment with continuous usage. Meanwhile, past experience negatively moderates perceived enjoyment with attachment and also negatively moderates attachment with continuous usage.

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