Introducing Non-Normality of Latent Psychological Constructs in Choice Modeling with an Application to Bicyclist Route Choice

In the current paper, the authors propose the use of a multivariate skew-normal (MSN) distribution function for the latent psychological constructs within the context of an integrated choice and latent variable (ICLV) model system. The proposed skew normal (SN)-ICLV model is applied to model bicyclists’ route choice behavior using a web-based survey of Texas bicyclists.

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