Consumer's attitude to brand spokesperson: A perspective of balance theory
暂无分享,去创建一个
Yu Bo | Li Hong-wei | Zou Peng | Y. Bo | Zou Peng | Li Hong-wei
[1] .. P. Khatri. Celebrity Endorsement : A Strategic Promotion Perspective , 2022 .
[2] Heiner Evanschitzky,et al. Customer Equity Drivers and Future Sales , 2008 .
[3] Walter C. Borman,et al. Effects of instructions to avoid halo error on reliability and validity of performance evaluation ratings. , 1975 .
[4] Robert Jacobson,et al. When Bad Things Happen to the Endorsers of Good Products , 2001 .
[5] Stephen S. Tax,et al. Satisfaction Strength and Customer Loyalty , 2007 .
[6] F. Heider. The psychology of interpersonal relations , 1958 .
[7] J. Swait,et al. Brand Credibility, Brand Consideration, and Choice , 2004 .
[8] M. Baker,et al. Selecting Celebrity Endorsers:The Practitioner's Perspective , 2001, Journal of Advertising Research.
[9] R. Batra,et al. When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk , 2004 .
[10] T. J. Reynolds,et al. Advertising Is Image Management , 2001 .
[11] J. M. Villas-Boas. Consumer Learning, Brand Loyalty, and Competition , 2004 .
[12] Jaideep Sengupta,et al. Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing , 2005 .
[13] T. Meyvis,et al. Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information , 2002 .
[14] Larry Percy,et al. A better advertising planning grid. , 1991 .
[15] P. Aggarwal. The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior , 2004 .
[16] F NeilMorris,et al. How Customers Think: Essential Insights into the Mind of the Market , 2006 .
[17] Timothy D. Wilson,et al. The halo effect: Evidence for unconscious alteration of judgments. , 1977 .
[18] G. Zaltman. How Customers Think: Essential Insights into the Mind of the Market , 2003 .
[19] E. Heinesen,et al. Labour market integration of immigrants: estimating local authority effects , 2009 .
[20] C. Bhattacharya,et al. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies , 2003 .