A PRACTICAL LOOK AT RFID

SUBTITLE: WE'VE ALL HEARD THE HYPE ABOUT RADIO-FREQUENCY IDENTIFICATION (RFID). NOW IT'S TIME TO TAKE A MORE REALISTIC LOOK AT THE OPPORTUNITIES BROUGHT ABOUT BY THIS EMERGING TECHNOLOGY. ONE THING APPEARS CERTAIN: SUPPLY CHAIN MANAGERS NEED TO START FIGURING OUT HOW THEY CAN LEVERAGE THIS TECHNOLOGY FOR COMPETITIVE ADVANTAGE. FOR THIS VARIATION ON THE OLD MAXIM WILL LIKELY HOLD TRUE: THERE ARE THREE CERTAINTIES IN LIFE -- DEATH, TAXES, AND RFID.