Coordinating a Supply Chain System with Retailers Under Both Price and Inventory Competition

We investigate a supply chain system with a common supplier selling to downstream retailers who are engagedin both price andinventory competition. We establish the existence anduniqueness of the purestrategy Nash equilibrium for the retailer game and study how a supplier can coordinate the system to achieve the best performance. Our main conclusions are as follows: First, a buyback contract can be usedto coord inate retailers competing on both price andinventory in a sense that optimal retail prices andinventory levels arise as the Pareto-dominant equilibrium. With symmetric retailers, the system optimum arises as the unique symmetric equilibrium. Second, the particular type of competition experienced by retailers (price versus inventory competition) affects the characteristics of the contract. Specifically, strong price competition leads to a coordination mechanism with a positive buyback rate, where the supplier subsidizes retailers for leftover inventories; however, strong inventory competition leads to a negative buyback rate, where retailers are punished for overstocking. Using a linear expectedd emandfunction, we further explore the impact of system parameters on the coord ination contract andthe competitive equilibrium. We also findthat the performance of the supplier’s optimal contract is asymptotic to the system optimal coordination contract as competition becomes fierce.

[1]  Eric T. Anderson,et al.  Measuring and Mitigating the Costs of Stockouts , 2006, Manag. Sci..

[2]  Maqbool Dada,et al.  Pricing and the Newsvendor Problem: A Review with Extensions , 1999, Oper. Res..

[3]  Ralph A. Winter,et al.  An Economic Theory of Vertical Restraints , 1984 .

[4]  Gérard P. Cachon,et al.  Game Theory in Supply Chain Analysis , 2004 .

[5]  T. Schelling The Strategy of Conflict , 1963 .

[6]  Gérard P. Cachon Supply Chain Coordination with Contracts , 2003, Supply Chain Management.

[7]  J. Spengler Vertical Integration and Antitrust Policy , 1950, Journal of Political Economy.

[8]  Gérard P. Cachon Competitive Supply Chain Inventory Management , 1999 .

[9]  Jayashankar M. Swaminathan,et al.  Boiling Frogs: Pricing Strategies for a Manufacturer Adding a Direct Channel that Competes with the Traditional Channel , 2006 .

[10]  Tamer Boyacı,et al.  Competitive stocking and coordination in a multiple-channel distribution system , 2005 .

[11]  Tamer Boyaci,et al.  Product Differentiation and Capacity Cost Interaction in Time and Price Sensitive Markets , 2003, Manuf. Serv. Oper. Manag..

[12]  C. Shapiro Theories of oligopoly behavior , 1989 .

[13]  D. Bunn,et al.  A Quantile Regression Approach to Generating Prediction Intervals , 1999 .

[14]  A. Tsay,et al.  Channel Conflict and Coordination in the E‐Commerce Age , 2004 .

[15]  J. Friedman Game theory with applications to economics , 1986 .

[16]  Paul R. Milgrom,et al.  Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities , 1990 .

[17]  Nils Rudi,et al.  Centralized and Competitive Inventory Models with Demand Substitution , 2002, Oper. Res..

[18]  Garrett J. van Ryzin,et al.  Inventory Competition Under Dynamic Consumer Choice , 2001, Oper. Res..

[19]  Ravi Anupindi,et al.  Centralization of Stocks: Retailers Vs. Manufacturer , 1999 .

[20]  S. Gilbert,et al.  Note. the Role of Returns Policies in Pricing and Inventory Decisions for Catalogue Goods , 1998 .

[21]  Fernando Bernstein,et al.  Coordination Mechanisms for Supply Chains Under Price and Service Competition , 2007, Manuf. Serv. Oper. Manag..

[22]  J. Tirole The Theory of Industrial Organization , 1988 .

[23]  Andy A. Tsay,et al.  Channel Dynamics Under Price and Service Competition , 2000, Manuf. Serv. Oper. Manag..

[24]  Katia Campo,et al.  Towards understanding consumer response to stock-outs , 2000 .

[25]  Xuan Zhao,et al.  Newsvendors Under Simultaneous Price and Inventory Competition , 2008, Manuf. Serv. Oper. Manag..

[26]  Panos Kouvelis,et al.  Supply Chain Management Research and Production and Operations Management: Review, Trends, and Opportunities , 2006 .

[27]  D. M. Topkis Supermodularity and Complementarity , 1998 .

[28]  Ralph A. Winter Vertical Control and Price Versus Nonprice Competition , 1993 .

[29]  Vipul Agrawal,et al.  Impact of Uncertainty and Risk Aversion on Price and Order Quantity in the Newsvendor Problem , 2000, Manuf. Serv. Oper. Manag..