MAPPING PROCESSES TOWARD STRATEGIC LEVERAGE

Although corporate strategy helps in differentiation, positioning, and aligning the organisation to align itself internally to be competitive, it is not enough. A separate enterprise information system (EIS) strategy must be put in place do deal with external realities. This is particularly crucial to a software start-up in its prototype development stage. Development time must be as short as possible. Two-way communications is possible through EIS. This paper examines a start-up, scans its business environments and explores opportunities, threats, and appropriate corporate strategy. Enterprise resource planning (ERP) and its evolution provides insights to understanding the concept of EIS strategy that follows.

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