A Probe into the Methodology of Using Network Topics as Qualitative Data Source:A Case Study of Tourist Motivation

This paper explores into the method of collecting data from network topics,the concept and category of network topics,and the use and the scope of application of it.Network topics can be categorized as non-involved,part-involved and involved,depending on the degree of researcher's involvement in Internet talks.This technique is flexible enough to collect a wide range of opinions or deep insights.This paper takes network topics as samples to examine the expression of travel motivations of Chinese tourists.The results show: 1.Most tourists express their motives of travel and tourist impacts mainly from three psychological and emotional aspects;2.Chinese tourists mainly travel with the aim to study,to explore,and to eliminate stress.It is also found that travelling is inclined to invoke the tourists' love for their homes and homelands.That is that travel help them to realize the value and significance of home.