Driven action analysis of customer value in strategy-profit chain

Customer value is regarded as the important source to improve customer loyalty,as well as to retain the enterprises' long-term competitive advantages.Firstly,this paper discusses how the customer value serves as the source for enterprises to obtain competitive advantages in the competitive enviroment;then,on the basis of the customer value concept,it provides the strategy-profit chain,which suggests that customer value,employee value and resource value are the driven factors of shareholder value.So it may offer some basic theory for enterprises to make future strategies.