论文信息 - An Empirical Comparison of Awareness Forecasting Models of New Product Introduction

An Empirical Comparison of Awareness Forecasting Models of New Product Introduction

Five awareness forecasting models embedded in their respective new product introduction models are compared. Conditions which govern the differences in the awareness estimates provided by the various models are delineated. Managerial implications of the results are discussed.

[1] Henry J. Claycamp,et al. Prediction of New Product Performance: An Analytical Approach , 1969 .

[2] Glen L. Urban,et al. Sprinter Mod III: A Model for the Analysis of New Frequently Purchased Consumer Products , 1970, Oper. Res..

[3] G. Assmus. Newprod: The Design and Implementation of a New Product Model , 1975 .

[4] Robert C. Blattberg,et al. Tracker: An Early Test Market Forecasting and Diagnostic Model for New Product Planning , 1978 .

[5] E. Muller,et al. Models of New Product Diffusion Through Advertising and Word-of-Mouth , 1978 .

[6] V. Mahajan,et al. Innovation Diffusion and New Product Growth Models in Marketing , 1979 .

[7] Edward I. Brody,et al. News: A Decision-Oriented Model for New Product Analysis and Forecasting , 1982 .