Crowdfunding Astronomy Outreach Projects: Lessons Learned from the UNAWE Crowdfunding Campaign

In recent years, crowdfunding has become a popular method of funding new technology or entertainment products, or artistic projects. The idea is that people or projects ask for many small donations from individuals who support the proposed work, rather than a large amount from a single source. Crowdfunding is usually done via an online portal or platform which handles the financial transactions involved. The Universe Awareness (UNAWE) programme decided to undertake a Kickstarter crowdfunding campaign centring on the resource Universe in a Box2. In this article we present the lessons learned and best practices from that campaign.