The myth of student choice

The UK Coalition Government believes that the key to raising educational quality is to empower students in various ways, especially by providing them with substantially increased amounts of information about provision and quality. The Myth of Student Choice examines the thinking behind this policy in the light of the available evidence about higher education as a process and about the nature of student decision making. It argues that, so far from raising quality, the present push on student information will actually damage quality, not least by reinforcing the reconstitution of the identity of the student from apprentice learner to that of novice consumer.

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