Effects of Displaying Trust Information on Mobile Application Usage

As trust helps users overcome perceptions of uncertainty and engages in usage, visualizing trust information could leverage usage behavior and decision. This paper explores the effects of trust information's visualization on mobile application usage in Finland and China with three steps: (1) Studying users' opinion on mobile application's importance. (2) Evaluating a trust indicator's effect on mobile application usage. (3) Evaluating a trust/reputation indicator's effect on mobile application usage. Although the results achieved in above two countries showed differences, both indicated that displaying an application's reputation value and/or a user's individual trust value could assist in the usage of mobile applications with different importance. We also discuss the possible reasons that caused the different effects in two countries.

[1]  Joanna Lumsden,et al.  How does personality affect trust in B2C e-commerce? , 2006, ICEC '06.

[2]  Blair H. Sheppard,et al.  The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research , 1988 .

[3]  Bonnie M. Muir,et al.  Trust in automation. I: Theoretical issues in the study of trust and human intervention in automated systems , 1994 .

[4]  James A. Narus,et al.  A Model of Distributor Firm and Manufacturer Firm Working Partnerships , 1990 .

[5]  Mary Czerwinski,et al.  Introduction: design and evaluation of notification user interfaces , 2003, Int. J. Hum. Comput. Stud..

[6]  Valtteri Niemi,et al.  A Methodology towards Usable Trust Management , 2009, ATC.

[7]  Fred D. Davis,et al.  A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies , 2000, Management Science.

[8]  R. Subramanian.  Computer Security, Privacy and Politics: Current Issues, Challenges and Solutions , 2008 .

[9]  N Moray,et al.  Trust, control strategies and allocation of function in human-machine systems. , 1992, Ergonomics.

[10]  N. Moray,et al.  Trust in automation. Part II. Experimental studies of trust and human intervention in a process control simulation. , 1996, Ergonomics.

[11]  M. Baba,et al.  Technology management and american culture: Implications for business process redesign , 1996 .

[12]  T. Yamagishi,et al.  Trust and commitment in the United States and Japan , 1994 .

[13]  Yolanda Gil,et al.  A survey of trust in computer science and the Semantic Web , 2007, J. Web Semant..

[14]  Jens Riegelsberger,et al.  The mechanics of trust: A framework for research and design , 2005, Int. J. Hum. Comput. Stud..

[15]  Alexander De Luca,et al.  Visualization of uncertainty in context aware mobile applications , 2006, Mobile HCI.

[16]  Jakob Nielsen,et al.  E-Commerce User Experience , 2001 .

[17]  Zheng Yan,et al.  Trust Modeling and Management: From Social Trust to Digital Trust , 2008 .

[18]  Bernt Schiele,et al.  Towards improving trust in context-aware systems by displaying system confidence , 2005, Mobile HCI.

[19]  M. Deutsch.  The Resolution of ConflictConstructive and Destructive Processes , 1974 .

[20]  Rong Yan,et al.  Formalizing Trust Based on Usage Behaviours for Mobile Applications , 2009, ATC.

[21]  Alan Fox,et al.  Beyond Contract: Work, Power and Trust Relations , 1975 .

[22]  Susan Wiedenbeck,et al.  On-line trust: concepts, evolving themes, a model , 2003, Int. J. Hum. Comput. Stud..

[23]  Kristiina Karvonen,et al.  Designing trust for a universal audience: a multicultural study on the formation of trust in the Internet in the Nordic Countries , 2001, HCI.