Link sales training and product life cycles

Abstract The business marketing manager may extend the product life cycle through innovative marketing strategies to continuously revitalize the maturity stage of a product's life cycle to achieve increased sales and profits. The business sales manager may develop the Revitalized Learning Curve model by transferring the extension concept of the decline stage of the product life cycle to the peak proficiency stage of the learning curve. Through innovative sales training and development, the sales manager may extend the knowledge and skills of the business sales representative to continuously revitalize the peak proficiency stage of the learning curve to achieve increased sales and profits.

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