User-Friendly Information Sharing System for Producers

A model that connects producers, consumers, and farmers’ markets was developed, and an information system was developed as a communication tool in order to collate the experience- and intuition-based know-how of producers and improve the value of their crops. However, the elderly comprise over 60% of the population employed in agriculture, and farmers are unwilling to utilize information technology (IT) devices. In an effort to increase the IT utilization rate, a proof-of-concept test was conducted up to 2016 at a roadside station.