The handbook of international market research techniques

Part 1 Preparation: planning market research surveys desk research standards and methods sampling and statistics questionnaire design geodemographics quantitative research over the Internet. Part 2 Data collection: quantitative techniques - quantitative research, face-to-face interviewing, telephone interviewing, postal research, omnibus research, panels and diaries, retail audits qualitative techniques -qualitative research in-depth interviews group discussions new product development Hall tests sensory evaluation. Part 3 Communications, advertising and media: advertising research researching TV and radio peoplemeters packaging research. Part 4 Analysis and modelling: analyzing data modelling - pricing modelling - conjoint analysis modelling - stimulated testing data fusion segmentation forecasting. Part 5 Presenting results: presentations and report writing.