프로야구 게임어플리케이션(App)의 인지된 품질요인이 구단가치인식에 미치는 영향

The purpose of this study is to examine the effects of quality factors perceived in professional baseball game applications on recognition over a baseball club’s value. To attain the goal, an online survey was conducted to professional baseball fans using the professional baseball game application of a smartphone game company, C, to collect data. SPSS 21.0 version was employed to conduct frequency analysis, exploratory factor analysis, reliability analysis, independent sample t-test, one-way ANOVA, simple repression analysis, and multiple regression analysis. With the results, conclusions were drawn as follows: first, About the difference of recognition over the value of a baseball club according to the game types, there was significant difference found in baseball club satisfaction and baseball club image. Second, about the difference of baseball club value factors according to their age, there was difference found in baseball club satisfaction and baseball club attitude. Third, among the factors of game quality, entertainment and user interface influenced baseball club attitudes significantly. Fourth, among the factors of game quality, user interface influenced baseball club image significantly. Fifth, baseball club attitudes and baseball club image influenced baseball club satisfaction significantly. Sixth, baseball club satisfaction influenced baseball club loyalty significantly.