Sampling in the twenty-first century

This article summarizes the most significant developments in survey sampling in the twentieth century, especially as they relate to marketing and marketing research, and attempts to predict, based on what we know now, significant developments that will occur early in the twenty-first century. The article is divided into the following sections: (1) Developments in Door-to-Door Sampling, (2) Developments in Telephone and Mail Surveys, (3) Location Samples, (4) Focus Groups and Other Sloppy Samples, (5) Sampling Rare Populations, (6) Business Surveys, (7) Panels, (8) Developments in the Theoretical Foundation of Survey Sampling, and (9) The Evolutionary Process and Future Developments.

[1]  R. Groves,et al.  Survey Errors and Survey Costs. , 1991 .

[2]  Monroe G. Sirken,et al.  Household Surveys with Multiplicity , 1970 .

[3]  Morris H. Hansen,et al.  Sample survey methods and theory , 1955 .

[4]  Chris J. Skinner,et al.  Analysis of complex surveys , 1991 .

[5]  S Sudman,et al.  Sampling Rare and Elusive Populations , 1988, Science.

[6]  Gerald J. Glasser,et al.  Random-Digit Dialing as a Method of Telephone Sampling , 1972 .

[7]  Edward Blair,et al.  Sampling Issues in Trade Area Maps Drawn from Shopper Surveys , 1983 .

[8]  Morris H. Hansen,et al.  Sample survey methods and theory , 1955 .

[9]  S. Sudman.  Efficient Screening Methods for the Sampling of Geographically Clustered Special Populations , 1985 .

[10]  D. Rubin,et al.  Multiple Imputation for Nonresponse in Surveys , 1989 .

[11]  J. Blair,et al.  Improving Random Respondent Selection in Telephone Surveys , 1983 .

[12]  J. Heckman.  Sample selection bias as a specification error , 1979 .

[13]  Verling C. Troldahl,et al.  Random Selection of Respondents within Households in Phone Surveys , 1964 .

[14]  Paul S. Levy,et al.  Multiplicity Estimation of Proportions Based on Ratios of Random Variables , 1974 .

[15]  Monroe G. Sirken,et al.  Stratified Sample Surveys with Multiplicity , 1972 .

[16]  Seymour Sudman,et al.  Improving the Quality of Shopping Center Sampling , 1980 .

[17]  Leslie Kish,et al.  A Procedure for Objective Respondent Selection within the Household , 1949 .

[18]  Paul S. Levy,et al.  Optimum Allocation in Stratified Random Network Sampling for Estimating the Prevalence of Attributes in Rare Populations , 1977 .

[19]  Leslie Kish,et al.  Balanced Repeated Replications for Standard Errors , 1970 .

[20]  J. Neyman.  On the Two Different Aspects of the Representative Method: the Method of Stratified Sampling and the Method of Purposive Selection , 1934 .

[21]  K. Wolter.  Introduction to Variance Estimation , 1985 .

[22]  Seymour Sudman,et al.  Probability Sampling with Quotas , 1966 .

[23]  D. Dillman,et al.  Mail and telephone surveys , 1978 .

[24]  Joseph Waksberg,et al.  Sampling Methods for Random Digit Dialing , 1978 .

[25]  Tore Dalenius,et al.  The Development of Sample Surveys of Finite Populations , 1985 .