Chinese User-Experience Design: An Initial Analysis

The authors have conducted initial research and analysis of similarities and differences among Chinese and non-Chinese user-experience design specifically Western, i.e., US versions in Web, desktop, and mobile platforms. Characteristics studied include user-interface components metaphors, mental models, navigation, interaction, appearance, and information design/visualization; experience objectives usability, usefulness, appeal, fun, and aesthetic form, such as density, gridded organizations, etc.; social network and underlying organizational contexts public vs. private; work, home, school, and shopping; and sharing cooperation, communication, and collaboration; and persuasion or motivation characteristics e.g., use of dashboard; journey maps; focused social networks; just-in-time knowledge; and incentives, such as games, leaderboards, rewards, awards, workshops, nostalgia shops, etc.. The authors propose initial patterns and an initial framework for further research, including the possibility of developing unique Chinese approaches to UX design, Chinese UX guidelines, and eventually characteristics of unique Chinese approaches to operating systems, windowing systems, graphical user-interfaces, and applications for the Web, desktop, mobile, and wearables.

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