Applying in insurance of analyzing CRM

The data analysis is discussed by using CRM in insurance,achieving the goal to reserving the old valuable customers and at-tracting the new valuable customers to promote the ability of corporation competition.So the paper researches on the principium,key technology and evading risk of the analyzing CRM in insurance,and defines the functions of analyzing CRM in insurance.The researches will lending itself to the implement of the analyzing CRM in insurance in china.