Color Construction Method and Its Application Law in the Process of Shaping Brand Value

Clever use of color is a shortcut to form the brand value.In Britain and the United States,the research results from the aspects are of the world's leading,and they have been able to use color to make control of some business practices and results.The successful story in effect of color in brand shaping is much.The use of color pays more attention to its decorative function,and the use of color function is less.Through analyzing the function and construction method of brand color,the paper summarizes the general rules that color application follows in shaping of brand value,hoping to provide reference for enterprise.