The purpose of this study is to derive a consumer behavioral model based on the observed behavior of the older Internet consumer. Twelve volunteers participated in this study. The proposed consumer behavioral model can be used to accurately interpret the consumer behavior of older individuals participating in business to customer (B2C) electronic commerce. These model results are compared with the results for younger people. The results can provide some suggestions for future study which should help designers to come up with a more appropriate interface, to assist the older customer in electronic commerce.