항공사 홈페이지 정보내용에 관한 탐색적 연구

The internet homepage has been emerging as a pivotal tool for the users to get the information. Regarding with that, English homepage of airlines are expected to play an important role in offering information for the users as well as establishing marketing strategy for the marketers. Through this study, the results could elaborate the homepage and improve the quality of the information structure. The purpose of this study is to suggest effective ways of managing homepage by comparing analyzing information contents of chosen airlines. Fifteen airlines from three regions(Northeast, Southeast, Europe & America) were assessed to determine whether there were any significant difference between the three regions, in terms of flight information and travel related service provided to customers. The results show that airlines in Europe & America were found to have the most comprehensive information and used homepage effectively.