Social Structure and Alliance Formation in the Korean Telecommunications Industry

This study investigates the effect of social structure on the selection of alliance partners in the Korean telecommunications industry. We collected data about the consortia formation of Korean firms for entering telecommunications industry in 1996 and constructed social structure of Korean firms on the basis of CEOs school ties and sharing of lead banks. Results of logistic analysis suggest that the social structure significantly influences the selection of alliance partners. Limitations and future research directions are discussed. Researcher. Korea Information Society Development Institute * * Full-Time Instructor. College of Business Administration. Seoul National University

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