Innovative Culture and Its Construction——A Study Based on Corporate DNA

The innovation is the headspring from which corporations obtain the competitive advantages and plentiful innovative benefits.The corporate cultures have not only the positive supporting effects on the innovation,but also the negative obstructive effects on it.Based on a stable foundation,the innovative cultures,one form of the inspiration,cultivation and realization of the innovation,are characterized by a common prospect and goal,a trust and open atmosphere,a risk-encouraged spirit,a way of team's work,the support and inspiration from high-level leader's,and a tolerant attitude to failure.The construction of innovative culture on the basis of the corporate DNA theory lies in the organization's operation,the decisive rights,informative transmission and inspiration policy.