PALM-BASED HAIR CARE PRODUCTS FOR ANTI HAIR LOSS 244

As people are becoming more conscious about hair loss, the sales of hair care products particularly shampoos and conditioners continue to grow. The market for hair care products especially shampoos and conditioners remained the key of hair care segment with 38.8% of sales in 2002. According to Datamonitor, the global hair care market for the year 2002 increased by 8.9% from USD32.3 billion in 2000 (Henderson, 2003).