Mass Survey for Demand Analysis

In the ongoing digitalization of society new technical systems and technologies are increasingly penetrating people’s everyday lives. In order to be able to analyze the resulting complex interactions and forms of networking, a participative approach is needed to identify the needs of these user groups. Empirical studies, e.g., mass studies, are important because it may be required that many stakeholders have to be questioned in a short period. In this article, various methodological approaches are presented using best practice examples to show the strengths and weaknesses of these methods.

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