THE CONCEPT OF INTEGRATED ENGINEERING AND BUSINESS (EB) EDUCATION SYSTEM

In our approach to engineering and business education system an engineer is a man working as creator and user of technical products. We stress that the process of understanding and gaining knowledge of technical reality and creativity of engineers are the essential for EB concept . Next, we describe briefly three perspectives for building the system of innovative product origination as a basis for EB system: 1) designer’s perspective; 2) business perspective. 3) consumer perspective.