Mobile phone user types by Q methodology: an exploratory research

User types describe the attitudes and behaviours that determine the preferred way of an individual. The purpose of this research is to explore mobile phone user types by users' perspectives. In-depth interview and Q methodology are used to collect and analyse data. According to the results, mobile phone user types are categorised into four types: guanxi-expanding, illness-phobia, convenience-oriented and life-interrupting. The results show the mobile phone user types of these persons and provide mobile phone service companies and communicative references for understanding the mobile phones adopted.

[1]  R. Cross.  Exploring attitudes: the case for Q methodology. , 2004, Health education research.

[2]  Pao-Long Chang,et al.  Price, brand cues, and banking customer value , 2005 .

[3]  Herbert Kotzab,et al.  Assessing the responsiveness in the Danish mobile phone supply chain , 2003 .

[4]  R. Cattell.  The Scree Test For The Number Of Factors. , 1966, Multivariate behavioral research.

[5]  Richard A. Shweder,et al.  Metatheory in Social Science: Pluralisms and Subjectivities , 1987 .

[6]  Upkar Varshney,et al.  On the usability of mobile commerce , 2005, Int. J. Mob. Commun..

[7]  K. Gergen.  THE SOCIAL CONSTRUCTIONIST MOVEMENT IN MODERN PSYCHOLOGY , 1985 .

[8]  S. Jarvenpaa,et al.  Exploring the implications of m-commerce for markets and marketing , 2002 .

[9]  H. Kohut,et al.  The restoration of the self , 1977 .

[10]  H. Kaiser.  The varimax criterion for analytic rotation in factor analysis , 1958 .

[11]  Rai-Fu Chen,et al.  Measuring customer satisfaction with internet banking: an exploratory study , 2007 .

[12]  V. Zeithaml.  Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence: , 1988 .

[13]  Jule B. Gassenheimer,et al.  The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions , 1998 .

[14]  Mark Srite,et al.  A Research Model for Mobile Phone Service Behaviors: Empirical Validation in the U.S. and Turkey , 2005 .

[15]  Javad Soroor.  Models for financial services firms in developing countries based upon mobile commerce , 2006 .

[16]  Mike Hart,et al.  The Impact of Cognitive and other Factors on the Perceived Usefulness of OLAP , 2004, J. Comput. Inf. Syst..

[17]  G. Gandhi,et al.  Genetic damage in mobile phone users: some preliminary findings , 2005 .

[18]  E. Sampson.  Scientific paradigms and social values: Wanted—a scientific revolution. , 1978 .

[19]  Per E. Pedersen,et al.  Intentions to use mobile services: Antecedents and cross-service comparisons , 2005 .

[20]  A. Mitra,et al.  Price cue utilization in product evaluations: The moderating role of motivation and attribute information , 1995 .

[21]  Tommi Laukkanen,et al.  Consumer value creation in mobile banking services , 2005, Int. J. Mob. Commun..

[22]  A. Parasuraman,et al.  Marketing to and serving customers through the internet: An overview and research agenda , 2002 .

[23]  Michael Amberg,et al.  The Compass Acceptance Model for the analysis and evaluation of mobile services , 2004, Int. J. Mob. Commun..

[24]  Petter Gottschalk.  Key Issues in IS Management in Norway: An Empirical Study Based on Q Methodology , 2001, Inf. Resour. Manag. J..

[25]  Reggie Davidrajuh,et al.  Exploring the use of Bluetooth in building wireless information systems , 2007, Int. J. Mob. Commun..

[26]  A. Caruana,et al.  The formation of a “high price – high quality” inferential belief: a study among young buyers of mobile phones and note books , 2005 .

[27]  Per E. Pedersen,et al.  Mobilizing the Brand , 2005 .

[28]  Simon Swaffield,et al.  Visitors' and locals' experiences of Rotorua, New Zealand: an interpretative study using photographs of landscapes and Q method , 2002 .

[29]  Leonard D. Goodstein,et al.  Measuring customer value: Gaining the strategic advantage , 1996 .

[30]  R. Watson,et al.  U-commerce: Expanding the universe of marketing , 2002 .

[31]  Amy L. Ostrom,et al.  Loyalty programs and a sense of community , 2005 .

[32]  Lori DeBaillon,et al.  Gender and student-status differences in cellular telephone use , 2005, Int. J. Mob. Commun..

[33]  Sangjun Lee,et al.  Improving Accessibility and Security for Mobile Phone Shopping , 2006, J. Comput. Inf. Syst..

[34]  W. Stephenson.  Scientific creed — 1961: Abductory principles , 1961 .

[35]  Thomas F. Stafford,et al.  Mobile commerce: what it is and what it could be , 2003, CACM.

[36]  Carlos Flavián,et al.  Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site , 2006, Ind. Manag. Data Syst..

[37]  Steven R. Brown.  Political Subjectivity: Applications of Q Methodology in Political Science. , 1980 .

[38]  Heikki Karjaluoto,et al.  Factors influencing consumers' willingness to accept mobile advertising: a conceptual model , 2005, Int. J. Mob. Commun..

[39]  Jung P. Shim,et al.  Empirical findings on the perceived use of digital multimedia broadcasting mobile phone services , 2006, Ind. Manag. Data Syst..

[40]  Steven R. Brown.  A Primer on Q Methodology , 1993, Operant Subjectivity.

[41]  Fred D. Davis.  Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[42]  Leendert P. Mos.  Donald W. Fiske and Richard A. Shweder, eds. , Metatheory in Social Science: Pluralisms and Subjectivities . Reviewed by , 1987 .

[43]  H. Kohut,et al.  The analysis of the self , 1971 .

[44]  H. S. Suh,et al.  A classification of mobile business models and its applications , 2004, Ind. Manag. Data Syst..

[45]  Yonggui Wang,et al.  An Integrated Framework for Service Quality, Customer Value, Satisfaction: Evidence from China's Telecommunication Industry , 2004, Inf. Syst. Frontiers.

[46]  Steven R. Brown.  Q Methodology and Qualitative Research , 1996 .

[47]  W. Stephenson.  The study of behavior : Q-technique and its methodology , 1955 .