暂无分享,去创建一个
Display advertisements on the web are sold via ad exchanges that use real time auction. We describe the challenges of designing a suitable auction, and present a simple auction called the Optional Second Price (OSP) auction that is currently used in Doubleclick Ad Exchange.
[1] Roger B. Myerson,et al. Optimal Auction Design , 1981, Math. Oper. Res..
[2] S. Muthukrishnan,et al. Ad Exchanges: Research Issues , 2009, WINE.
[3] Jon Feldman,et al. Auctions with intermediaries: extended abstract , 2010, EC '10.