SOCIAL LEARNING THEORY AND ALCOHOL BEHAVIOR AMONG THE ELDERLY

Research directly testing Akers's social learning theory has been thus far confined to teenage drug, drinking, and smoking behavior. This study extends the application of social learning theory to older adults' alcohol behavior. Data were gathered through face-to-face interviews of 1,410 people sixty years of age or over living in New Jersey and Florida in either retirement (age homogeneous) or age-integrated communities. A social learning model of differential association, differential reinforcement, and definitions is supported by findings on elderly drinking behavior. As is true for younger age groups, drinking among the elderly is related to the norms and behavior of one's primary groups, one's own attitudes toward (definitions of) alcohol, and the balance of reinforcement for drinking.

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