Influence Analysis in Consensus Search - A Multi Criteria Group Decision Making Approach in Environmental Management

The environmental decision problems often are divisive, even in a technical realm, decision makers with strong personalities influence outcomes. The purpose of this study is to define and quantify the factors that affect the conservation objectives of a national natural park located in Colombia, South America adding the judgments of six decision makers with different knowledge (every decision maker is also a stakeholder representative). This paper uses a hybrid multiple criteria group decision-making model (MCDM), combining the social network analysis (SNA), analytic hierarchy process (AHP) and similarity measures to solve the consensus and anchoring problem among environmental decision makers. The SNA technique is used to build an influential network relation map among decision makers and to obtain their weights for applying a weighted AHP. Then, the final decision matrices for every decision maker are compared between them in order to identify the consensus level of the problem.

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