Design Practitioner Perception in Determining the Terminology of Biomimicry, Anthropomorphised and Semantic (BAS) in Design Application

This paper focuses on the perception of the design practitioner about the terminology design of Biomimicry, Anthropomorphism and Semantic (BAS). This paper also shows the level of understanding design practitioner in evaluating and reviewing the terminology in design. In the world of design, the various elements incorporated into each design to meet the demand and give effect in developing products. For creative designer, ideas, creativity and in-depth knowledge of design can help them in producing designs and elements needed. As a designer, they have own perception in the interpretation of a design. This paper also discusses the level of understanding of the design practitioners in evaluating and reviewing the terms of design. The analysis results also clearly show the level of understanding of the design practitioner in identifying terms BAS.