Towards a Reference Model of Business Model & Business Process Management Alignment

Due to the lack of understanding business processes, the goal of our research is a consistent modeling of business models and business processes. Consistency is necessary to visualize and enhance the contribution of business processes to the value chain. In respect to prior work of analyzing existing enterprise architectures, as well as the examination of existing business model representations, the paper presents the development and basic features of a reference model. Its goal is to provide a consistent modeling of businessand business process models. The reference model addresses an improved business processes management (BPM). Improvement lies in the value contextualization of business processes to show the contribution of business processes to the business models’ goals. Finally, the designed reference model builds the foundation of a further evaluation.