Relational exchange: A review of selected models for a prediction matrix of relationship activities

[1]  Richard P. Vlosky,et al.  Partnering relationship activities: Building theory from case study research , 1997 .

[2]  S. Hunt,et al.  The Commitment-Trust Theory of Relationship Marketing , 1994 .

[3]  Robert E. Spekman,et al.  Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques , 1994 .

[4]  S. Sengupta,et al.  Organizing Successful Co-Marketing Alliances , 1993 .

[5]  Robin Simons,et al.  Doing Best by Doing Good: How to Use Public-Purpose Partnerships to Boost Corporate Profits and Benefit Your Community , 1992 .

[6]  F. Webster.  The Changing Role of Marketing in the Corporation , 1992 .

[7]  G. Zaltman,et al.  Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations , 1992 .

[8]  Robert E. Spekman,et al.  A working consensus to collaborate : a field study of manufacturer-supplier dyads , 1992 .

[9]  D. Pitta,et al.  Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship , 1991 .

[10]  James A. Narus,et al.  A Model of Distributor Firm and Manufacturer Firm Working Partnerships , 1990 .

[11]  Robert E. Spekman,et al.  Toward a conceptual understanding of the antecedents of strategic alliances , 1990 .

[12]  Charles R. O'Neal,et al.  JIT procurement and relationship marketing , 1989 .

[13]  M. Porter.  From Competitive Advantage to Corporate Strategy , 1989 .

[14]  Robert E. Spekman,et al.  Just-In-Time Exchange Relationships in Industrial Markets , 1988 .

[15]  Jan P. Oosterveld,et al.  Managing technology alliances , 1988 .

[16]  L. Stern,et al.  Environmental Determinants of Decision-Making Uncertainty in Marketing Channels , 1988 .

[17]  F. Dwyer,et al.  Developing Buyer-Seller Relationships: , 1987 .

[18]  Robert W. Ruekert,et al.  Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence: , 1987 .

[19]  P. Rajan Varadarajan,et al.  Symbiotic Marketing Revisited , 1986 .

[20]  H. Thorelli.  Networks: Between Markets and Hierarchies , 1986 .

[21]  D. Aaker.  Strategic Market Management , 1984 .

[22]  J. Arndt.  The Political Economy Paradigm: Foundation for Theory Building in Marketing , 1983 .

[23]  L. Berry,et al.  Emerging perspectives on services marketing , 1983 .

[24]  Robert D. O'Keefe,et al.  Technology transfer from government laboratories to industrial markets , 1980 .

[25]  Ian R. Macneil.  The new social contract: An inquiry into modern contractual relations , 1980 .